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Anisim Lukin
Anisim Lukin

Download WhatsApp Business App: A Free and Easy Way to Connect with Your Customers




Download WhatsApp Business: A Guide for Small Businesses




If you are a small business owner looking for a way to communicate with your customers more efficiently and effectively, you might want to consider using WhatsApp Business. WhatsApp Business is a free-to-download app that allows you to create a business profile, showcase your products and services, and automate, sort, and quickly respond to messages.




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WhatsApp Business is built on top of WhatsApp Messenger, which is the most popular chat app in the world with over 2 billion users. By using WhatsApp Business, you can leverage the popularity and convenience of WhatsApp to reach your customers where they already are, drive business outcomes, and build long-lasting customer relationships.


In this article, we will explain what are the differences between WhatsApp and WhatsApp Business, how to download and set up WhatsApp Business, and how to use it effectively for your business.


What are the differences between WhatsApp and WhatsApp Business?




WhatsApp is the consumer version of the messaging app, whereas WhatsApp Business is designed specifically for businesses. The main difference between WhatsApp and WhatsApp Business is that businesses get a verified and more complete business profile so customers can trust who they are chatting with.


Some of the features and benefits of WhatsApp Business that you won't find on WhatsApp Messenger are:


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  • Business categories: You can choose a category that best describes your business, such as retail, food, or health.



  • Business hours: You can display your opening hours so customers know when you are available.



  • Business address: You can add your physical location or a link to Google Maps so customers can find you easily.



  • Website link: You can add a link to your website or social media profiles so customers can learn more about your business.



  • Catalog: You can create a catalog of your products and services within your business account and share it with customers in chats.



  • Short link: You can generate a short link that customers can use to start a conversation with you or share it with others.



  • Messaging tools: You can use greeting messages, away messages, and quick replies to automate and streamline your communication with customers.



  • Labels: You can assign different labels to your chats and contacts to organize them into categories such as new customer, pending payment, or order complete.



How to download and set up WhatsApp Business?




Download the app from the app store




The WhatsApp Business app is available for both Android and iPhone devices. You can download it from the Google Play Store or the Apple App Store, depending on your device. The app is free and has a green logo with a white phone and a letter B inside a chat bubble.


Before you download the app, you should consider the following:


  • You can only have one WhatsApp account per phone number. If you already have a WhatsApp Messenger account with your business phone number, you will need to transfer it to WhatsApp Business or use a different phone number for WhatsApp Business.



  • You can use both WhatsApp Messenger and WhatsApp Business on the same device, but they must have different phone numbers. For example, you can use your personal number for WhatsApp Messenger and your business number for WhatsApp Business.



  • You can use WhatsApp Web or WhatsApp Desktop to access your WhatsApp Business account from your computer. However, you cannot use the same phone number for both WhatsApp Messenger and WhatsApp Business on WhatsApp Web or WhatsApp Desktop at the same time.



Verify your business phone number




After you download and install the app, you will need to enter and verify your business phone number. This is the number that your customers will see when they chat with you on WhatsApp. You can use either a landline or a mobile number, but it must be active and able to receive calls or SMS messages.


If you already have a WhatsApp Messenger account with your business phone number, you will be asked if you want to transfer your account information, chat history, and media to WhatsApp Business. If you agree, you will no longer be able to use WhatsApp Messenger with that phone number. If you decline, you will need to use a different phone number for WhatsApp Business.


To verify your phone number, you will receive a verification code via SMS or a phone call. Enter the code in the app and follow the instructions to complete the verification process.


Create your business profile




Once you verify your phone number, you will be able to create your business profile. This is where you can add information about your business that will help customers get to know you better and trust you more.


To create your business profile, you will need to provide the following information:


  • Business name: This is the name that will appear on your chats and contacts list. You can only change it once, so make sure it is accurate and reflects your brand identity.



  • Business category: This is the category that best describes your business, such as retail, food, or health. You can choose from a list of predefined categories or search for one that matches your business.



  • Business logo: This is the image that will appear as your profile photo. You can either upload an image from your device or choose from a gallery of icons provided by WhatsApp.



  • Business description: This is a short text that summarizes what your business does and what makes it unique. You can use up to 256 characters to highlight your value proposition and attract customers.



  • Business address: This is the physical location of your business or a link to Google Maps if you don't have a fixed address. You can either enter your address manually or use your device's location services to find it automatically.



  • Website link: This is the link to your website or social media profiles where customers can learn more about your business and products or services.



  • Catalog: This is where you can create a catalog of your products or services within your business account and share it with customers in chats. You can add up to 500 items to your catalog, each with an image, name, price, description, and link.




How to use WhatsApp Business effectively?




Explore the business tools




WhatsApp Business offers a range of tools that can help you manage your communication with customers and optimize your business performance. Some of the tools that you should explore are:


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